In the modern world, both on the personal and professional levels, we just cannot envisage life without the internet. Digital marketing is perhaps the most well-liked profession option you’ve found if you’re trying to establish a career in the digital industry. The Indian digital marketing business was worth an amazing Rs. 367 billion in 2022. Unexpectedly, the industry is growing at a CAGR of 32.1%, and by 2028, it will be worth Rs. 1971 billion. It’s natural for newbies to wonder, “Is digital marketing a smart career choice? Digital marketing is a potential career route for you if you are drawn to a fast-paced work environment that has the potential to revolutionize a company via interaction. Let’s take a closer look at what this career path entails and why it is here to stay.

What is Digital Marketing?

In the age of rapid pleasure, marketing serves as a link between businesses and the right customers. Promoting a service or a product in the traditional sense is done to boost sales. On the other hand, digital marketing, often known as online marketing, is the process of advertising goods via digital channels including social media, online advertisements, emails, and multimedia messaging. In order to market brands and assist them in establishing connections with potential customers through digital marketing campaigns, it entails developing web-based solutions.

What are Some Popular Digital Marketing Methods?

A great marketing campaign is made up of a variety of tools and tactics that make up a well-rounded digital marketing plan. There are many various ways to interact with clients and increase brand awareness today given the broad breadth of digital marketing. These are a few well-liked strategies for internet marketing:

  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) or Web Advertising
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing
  • Ecommerce Marketing
  • Affiliate Advertising
  • Google Analytics

What are Some Popular Careers in Digital Marketing?

The majority of digital marketers begin their careers as entry-level positions like digital account executives. They eventually advance to managerial roles. These positions are some of the most well-liked and in-demand ones in digital marketing right now.

  • Digital Marketing Manager
  • Social Media Marketer
  • SEO or SEM Specialist
  • Content Strategist
  • Email Marketing Specialist
  • User Experience (UX) Designer
  • Artificial Intelligence (AI) Specialist
  • User Experience (UX) Designer

After examining the positions that in-demand in the field of digital marketing, let’s quickly examine the pay range for digital marketers.

What is the Average Salary for a Digital Marketer?

Aspiring marketers’ salaries are probably influenced by things including their educational background, location, job title, talents, and years of work experience. According to Ambition Box, the typical wage range for digital marketing specialists in India is between Rs. 3 lakhs and Rs. 18 lakhs. Professionals make an average of Rs. 6.5 lakhs each year, however.

Check out our thorough blog post on The Best Pay Range a Digital Marketer Should Anticipate for more information on the typical pay range based on job description.

Career Outlook for Digital Marketers

In a global assessment by Salesforce, India came out on top for having the most prepared digital capabilities. Almost 72% of respondents in India said they are taking classes to learn digital skills. They are essentially excited to get ready for the future digital workplace. Moreover, 66% of respondents from India said they have the resources necessary to acquire digital skills.

The future is promising for digital marketers as more data-driven companies compete for customers, which increases the need for qualified individuals in the industry.

Is There a High Demand for Digital Marketing Jobs?

More than 749 million people in India used the internet in 2020. Remarkably, it is anticipated that by 2040, this number will increase by nearly 1.5 billion. The fact that over 43% of Indians use the internet frequently explains why there is an increasing need for knowledgeable digital marketers. In fact, among the top ten skills that employers are seeking, digital marketing is listed in a recent LinkedIn research.

To fill particular responsibilities in digital marketing, there is an increasing need for marketing experts with the necessary hard skills. A career in digital marketing is now a wonderful idea because of the industry’s many facets and the seeming lack of digital abilities.

Tips for Getting Started in Digital Marketing

It might be frightening for newcomers to enter the lucrative field of digital marketing because it is continuously changing. We have compiled some suggestions to make it simple for you to enter the field.

  • Enrol in a digital marketing course 
  • Choose a specialization
  • Understand marketing and data analytics
  • Learn Data Engineering and Cloud Services
  • Become an SEO expert 
  • Earn a Google Ads certification
  • Learn Pay-per-click (PPC) advertising

A career in digital marketing may be the perfect fit for you if you are a marketing professional who is creative and likes a busy work environment. You must be well-prepared and have the necessary skill set if you want to build a career in such a fiercely competitive profession. Take your preparation with online digital marketing courses at Dataledge Solutions and start on a successful digital marketing career!